This project was done in the Spring of 2018. It was a hypothetical project for a Digital Product Design course at the University of North Texas. Cultivate was created as a way to bring Burpee Seed Co. into a digital platform with a fresh, modern look to preserve their brand and reach a new demographic. Due to the wide range of information and new options within the app, Cultivate was designed as a branch of Burpee. This allowed Burpee to preserve their historic brand while offering a new platform that appeals to different target audiences.

Cultivate's goal is to get people actively involved in the process of caring for plants to create a unique and engaging experience. Over the course of a semester, I worked to build a user-friendly system that works efficiently to help both new gardeners and busy users connect with nature, thus merging digital technology with the natural world.